 |
Uses of Mystery Shopping
Businesses use secret shopping for two reasons:
Implementing a secret shopping program is a proven, highly effective way to ensure you achieve both objectives. How? Because it holds your people accountable for their performance, resulting in a customer experience that meets or exceeds expectations. A typical client at AboutFace™ improves their operation between 7% and 11% in the first year using our trademarked improvement programs.
"But," you say, "my company is unique; secret shopping wouldn't work with our employees." Over the years, AboutFace™ has designed hundreds of programs for companies across a wide spectrum of industries from education, automotive, healthcare, insurance, retail, transportation, hospitality, B2B and manufacturing. Our base of 210,000 shoppers can call on your operation or your competition in person, by phone, via website, or we can employ a combination of these methods.
Bottom line, if you need business intelligence on the ground, we can set up a program to unearth the answers to the questions that keep you up at night. And we can teach you strategies to use that information to compete at a much higher level.
