Customer Experience Services: Advanced Customer Experience Strategy

ACES - Advanced Customer Experience Strategy

Create Your Company's Customer Experience Strategy for 2010 with ACES

Give us two days and you and your leadership team will create your own game changing, differentiating and completely empowering Customer Experience Strategy for 2010.

You'll discover how you can align your people, processes, and technology to create memorable customer experiences that increases customer lifetime value and translates into profits for your company in 2010.

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Join AboutFace™ to engage in 2 days of rigorous learning all about customer experience strategy:

  1. RELEVANCE
    • Current trends
    • Strategic choices
    • Competitive advantage
  2. INSIGHT
    • Unveil the mystique surrounding customer experience tools and analysis
    • Discover where you currently are on the customer experience journey
    • Develop a Strategic Customer Experience Plan
  3. ADVANTAGE
    • Calculate a financial snapshot of actual customer value
    • Capitalize on the values and drivers of today's customer
    • Allocate capabilities and resources toward creating loyalty
  4. VOICE OF CUSTOMER (VOC)
    • Select methods for listening to the VOC in a meaningful way
    • Determine types, frequency and measures of VOC customer feedback
    • Define most valuable target customer segments and categories
  5. TOUCHPOINT ENGINEERING
    • Identify and map current experiences at multi-channel touch points
    • Leverage social networking, Web 2.0 and full-loop feedback
    • Design differentiated and customer-centered interactions

By the end of the session, your team will leave with a customized roadmap to assess capabilities for:

  • People - Leadership and change management
  • Process - Touchpoint redesign and engineering
  • Product - Experience-based value proposition
  • Technology - Full-loop feedback capability and measurement tools

Who Should Attend:
This seminar is designed for decision makers and executives across functional areas including:
senior vice presidents, vice presidents, directors of operations, strategic planning professionals,
directors of sales, marketing and customer service and all others involved in developing the total customer experience.

ACES Registration/Pricing:
$1795 per person. Includes all materials, meals (breakfast and lunch) and refreshments.

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