• 
• Company
• Core Expertise
• All About You
• Thought Leadership

Customer Experience Services: Guestumentaries

Guestumentaries™

Wouldn't it be remarkable if everyone in your organization could see, hear and understand what your customers actually think and feel about the impressions and experiences with your brand? Now they can with AboutFace's trademarked customer experience research product, the Guestumentary™!

Guestumentaries™ are video documentaries, produced in a fun, YouTube-style format that feature a random representation of your actual customers responding to thought-provoking questions about the total experience you provide.

Take a look at some of the questions:

• Are you loyal to this brand? Why or why not?
• If a competitor had a 10% better price, would you defect?
• If this business was a color, what would it be? Why?
• What do they do well?
• If you are not loyal to this brand, what would it take to reach you?
• What is missing?
• What stands out for you as a striking difference between this brand and key competitor?

Our goal with Guestumentaries™ is to make customer experience research less intimidating and more visually compelling for you and your team. What better way to get the true story of what drives your customers toward you or away? It just might prompt your team to think differently and galvanize them around your mission to become truly customer-centric.