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Our timing couldn't be better - a new year, a new innovation from AboutFace™! We're proud to introduce SmileyWearDirect.com, an online store available exclusively to AboutFace's clients and customers.

Most managers want to reward employees for excellence and improvement, but their busy schedules keep them from being creative in selecting rewards and designing recognition programs. AboutFace™ & SmileyWearDirect.com provide the perfect solution! You can select from AboutFace's line of custom merchandise featuring our workplace icon smiley logo and tagline "They say I'm that good.™" These products are totally unique and not available anywhere else - only from AboutFace™.

It's fast and easy to order rewards on the fly or, better still, contact AboutFace's Improvement Technologies Director for our assistance in designing a rewards program to carry you through the whole year! There is no better way to recognize the achievements of your team or show struggling employees you know they are trying to improve. You will look good and so will your bottom line when your team knows you are invested in them and their performance. Every time your employees enjoy their Smiley Wear™ reward, they will relive the experience of your recognition, and their co-workers will notice and be encouraged to strive for the same.

  • Convenient!
  • Easy!
  • Powerful!


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AboutFace™ uses the frontline measurement tool secret or mystery shopping to help companies and teams reach their full potential.  Our secret shopper programs effectively allow clients to hold a mirror up to their business, urging them to look inward and discover all that is good and not so good about how they operate.  Second, our services equip our clients with the tools, guidance and support to help them capitalize on their organization's strengths and minimize or eliminate their weaknesses.