Profile | Jane Edwards-Hall
Jane Edwards-Hall is currently Vice President of Business Solutions and Managing Director of Market Research for AboutFace". Edwards-Hall is an experienced General Manager and market research professional whose career has spanned five countries (UK, Greece, Czech Republic, Hungary and now the United States) over the past 22 years.
In the market research world, Edwards-Hall's broad experience has covered a myriad of industry sectors including retail, automotive, hospitality, financial, consumer goods, healthcare and logistics. In addition, she has a deep understanding in customer service delivery, employee engagement and shopper insights.
She is an experienced qualitative and quantitative consultant, having moderated and facilitated numerous focus groups and workshops from consumer focus groups to board level strategic in-house workshops for clients. She is also a seasoned General Manager having managed start-up agencies for international research companies in Central Europe, London and the United States. Most of her recent work has been of an operational and business development nature.
Edwards-Hall has a deep understanding of primary market research methodologies, their application and when to employ which programs to get the most return. More importantly, she has practical experience with how to deliver action plans to organizations based on research findings. Her strength is a combination of market research design and delivery of results coupled with initiatives to improve the performance of an organization, whether in employee training, education, branding, advertising or public relations activities.
Agencies that Edwards-Hall has worked for include: TNS, GfK (Market Analysis, Greece), AC Nielsen, IMS Health, Research International and Grass Roots. Clients that she has worked with across different markets include: Audi, VW, Toyota, Barclays, CitiGroup, Diageo, Western Union, HP, Pfizer, Merck, GlaxoSmithkline, DHL, HSBC, Sony Ericsson, Coke, Hiram Walker and British Midland.
Edwards-Hall is past Vice President of the European chapter of the Mystery Shopping Providers Association.
She received a BA Honors degree in Economics and Social Studies from the University of Manchester, UK, and also holds a CAM Diploma from the CAM Institute of London (Communications, Marketing and Advertising Institute.)
