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AboutFace™ provides the following services:

Secret Shopping can be used for a myriad of purposes from customer experience, benchmarking, competitive analysis, performance improvement to price auditing. The evaluation methods we use are listed:

  • On site
  • In home
  • Telephone Call
    • Recorded
    • Unrecorded
  • Website
    • Analysis
    • Fulfillment
  • Combination: clients can combine these methods into one evaluation if need be.

Performance Development:

  • Program development
  • Performance account reviews
  • Frontline manager coaching program
  • SWAT experiential and tactical training for managers
  • Custom training and curriculum


AboutFace™ is proud to be a member of the following organizations:
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AboutFace™ uses the frontline measurement tool secret or mystery shopping to help companies and teams reach their full potential.  Our secret shopper programs effectively allow clients to hold a mirror up to their business, urging them to look inward and discover all that is good and not so good about how they operate.  Second, our services equip our clients with the tools, guidance and support to help them capitalize on their organization's strengths and minimize or eliminate their weaknesses.