In an industry that measures the service and performance levels of others, the mystery shopping industry has, itself, been plagued by low levels of performance. Although many providers have increased their standards as the market has become more competitive, there are still many providers that live behind the curve.

Common provider weaknesses include:

• Lack of descriptive detail, proof-of-visits and names
• Poor quality control
• Insufficient standards for shoppers
• Ineffective education for shoppers
• Weak assignment completion rate
• Lack of understanding client goals, causing:
  • Improper evaluation criteria and design
  • Trending that does not show the power of the information derived from the shops

When choosing a provider, look for companies that offer:

• Thorough and substantive evaluations
• Detailed online reporting and trending
• Adequate shopper volume
• Solid quality control
• Vision and understanding of your industry/needs
• Professional help in setting up your program
• A proven success rate

This information is being provided to help you in your research. We believe the more educated you are, the more you will see the differences in AboutFace™.